Reveal further {$idealClientProblem}'s {$idealClient} suffers from that {$solution} helps them achieve their {$dreamOutcome}
Short snippet(s) to excite reader about how they will benefit when they buy our solution
- Use PAS (Problem Agitate Solution) Copywriting Formula
- Concisely explain how {$idealClient} will overcome their {$idealClientProblem} with our {$solution}
Or Call 01342 837821
Another {$idealClientProblem}
Benefit(s) of overcoming issue with our valuable solution.
Sellable Page Structure
- Main offer: {$idealClient}’s value proposition
- Reveal further Pain points {$idealClient} suffers from that {$solution} helps overcome
- Customer success stories - demonstrate high probability of success in {$idealClient} eyes. Quickly highlight key results acquired for previous clients
- By the end of this program, you will have…
- What People are Saying about {$productName}
- Plus, these MAJOR Bonuses to help you achieve {$dreamOutcome}! Use bonuses - Show you understand their problem better than they do and to stack perceived value.
- Reduce Risk, offer guarantees
- Why Us? Explain how {$idealClient} will benefit from hiring/buying/learning from us over rivals
- Price justification - How the {$sellableName} MORE than pays for itself…
- Create Scarcity & Urgency
- FAQs - Overcoming common objections
- Celebratory section
- Conclusion - Don’t leave users hanging guide them to the next step
Create Irresistible offers
- Easy to understand simple offer
- Highly desirable: Not just a thing, how is this going to help/pleasure me
- High perceived value
- Easy to get - Low friction to acquire/buy
- Trustworthy: Be believable and Credible
- Low or no risk - Eliminate risk
- Urgency - Give them a reason to buy right now
Value Formula
Dream outcome x Perceived likelihood of achievement
---------------------------------------------------------------------------- = Value
Time delay x Effort and sacrifice
Sell the {$idealClient}'s dream outcome - Bridging the transformation gap
- Problem: A person wants to get the other side of a deep river.
- Solution: You can build a bridge
Most people will now sell the features: My state of the arc bridge is made out of highly durable material with cutting edge keystone engineering and will be prettier than any other bridge around etc. Whereas the prospect just cares about how you can help them achieve their goal.
Solution Benefits:
- Faster to desired outcome than driving miles to next crossing point
- Very little risk / Safer than crossing point
- Very little effort, simply drive over the bridge
Reduce Risk, offer guarantees
Always offer guarantees to lower the prospects obstacle (risk) to taking action.
If you don't achieve X in Y time we will...
If you believe in your sellable, here's your chance prove how confident you are.
Scarcity & Urgency
To close we need to persuade our prospects to take action right now.
The prospect may be close to buying, but will often delay the decision for many reasons. If you create an offer with Scarcity & Urgency you will close much more.
An example for 5and3 would be a capacity issue. We can only squeeze in so many large projects per year, so we need to play on that. If you want this next available studio slot, act now or you could be waiting months before we can start the project because someone else will take their spot.
